Ford has earned plenty of loyal drivers over its decades of operation, but those same drivers will now find their choices curiously curtailed by a decision to abandon the production of Ford sedans and cars that once made the manufacturer so popular. They’ll now be concentrating only on utility vehicles, trucks, and commercial vehicles, so anyone looking for a new sedan like the Ford Fusion or compact like the Ford Focus will find themselves out in the cold.
By 2020 nearly 90% of Ford’s North American lineup will only cover that limited scope. Luckily enough, Honda will continue to provide the freedom of choice American drivers expect and deserve.
Models like the Focus, Fiesta, Fusion, and Taurus are a huge part of what attracted Tri-State drivers to Ford vehicles, but now Ford is turning its back on those shoppers. By 2022, the Mustang will be the only new car available from a Ford dealer. So, why is Ford to stop making sedans?
You might be asking yourself how Ford expects to fill up their lineup after Ford sedan models are gone – the answer is ‘white space vehicles’. What are they? Essentially, a white space vehicle combines the characteristics of cars and utility vehicles, making the traditional segments drivers use to make their choices less well defined. Ford get most of their sales from trucks, crossovers, and SUVs, so they’ve decided it’s the only avenue worth pursuing.
It might make short-term financial sense, but is it really a move that gives consumers the vehicle they want and need? Sales figures might skew towards larger models, but anyone who needs a vehicle focused on efficiency or an executive style sedan is going to find their needs disregarded. Dan Neil of the Wall Street Journal summed things up in “The Real Reason Ford Is Phasing Out Its Sedans” by revealing that 68.9% of light-truck owners used their vehicle mostly for transportation, while 65.4% used it for commuting. Unfortunately, that means drivers will be suffering poor fuel economy ratings even as more and more start appreciating the eco-friendly advances made by other manufacturers.
It isn’t just Ford that will be withdrawing sedan and small car staples from their lineup. General Motors just announced they’ll be stopping production on six sedans by the time 2019 draws to an end. They cite a sales slump and changing consumer behaviors, but then GM has been struggling for some time – they announced the closure of North American facilities and substantial layoffs to make good on a shift to trucks, crossovers, SUVs, and hatchbacks. Cutbacks across the United States mean you’ll say goodbye to models like the Chevy Volt, Chevy Impala, Chevy Cruze, Buick LaCrosse, Cadillac CT6, and Cadillac XTS.
Manufacturers like Ford and GM might be happy to scale back or halt production on many of the cars that American drivers love, but Honda is going in the opposite direction. They’re making history with new eco-friendly models like the Clarity and Insight even while the legendary Accord, Accord Hybrid, and Civic continue to deliver a fresh blend of style, comfort, performance, space, and efficiency, plus Honda Sensing driver assistance technology as standard with most models.
While Ford’s break from tradition will consume more fuel than ever, Honda has visions of cleaner air, clearer skies, and zero emissions. Drivers can be confident Honda sedans and small cars will remain in production to ensure they get the range they’re used to, including some of the most creative and efficient models on the market. Stop into any Tri-State Honda Dealers location to explore all of our award-winning Honda vehicles.